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Digital Marketing

  • Duration 45h
  • Total Enrolled 4
  • Last Update July 15, 2021

Description

India has witnessed an exponential growth in internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for individuals and organizations. Today, communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using the internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is a rapidly growing force in the present marketing domain and is set to be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in a domestic and international business environment.

 

Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build the conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in a globalized environment. The target audience of this course is primarily students pursuing MBA and other management-related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.

Prerequisites of the course are; Basic Knowledge of the internet and internet browsing Experimental and Analytical mindset, No Hardcore technical knowledge required to pursue this course.

 

RANKED AMONGST TOP 15 COURSES WORLDWIDE BY CLASS CENTRAL (AMONGST TOP 5 IN INDIA)

 

Books and references

 

  1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson, Wiley; 1st edition (2016)
  2. Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry, For Dummies.

 

Instructor bio

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Dr. Tejinderpal Singh

Panjab University, Chandigarh

 

Dr. Tejinderpal Singh is an accomplished educationist, researcher, and affiliate marketer having more than 13 years of teaching and research experience and 4 years of industry experience with specialization in Digital Marketing and Data Analytics.  Dr. Singh has rich experience in designing Websites/Blogs using WordPress and practical knowledge of various Digital Marketing domains like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Google Ads, Google Analytics, Social Media Marketing, etc.
He is presently associated with University Business School, Panjab University Chandigarh as an Associate Professor. He is also a professional trainer in digital marketing and has conducted several workshops on digital marketing and social media marketing for students, academicians, and business executives with a focus on the latest digital marketing tools.
He is a postgraduate from University Business School, Panjab University Chandigarh, and Doctorate from Punjabi University Patiala. Dr. Singh is presently working on two research projects sponsored by UGC New Delhi and ICSSR New Delhi. He has many publications in national and international journals of repute. Dr. Singh was recently invited by the Nottingham Business School, Nottingham Trent University, the United Kingdom to deliver a series of lectures on the ‘Role of Social Media in Promoting Responsible Consumption’ during Global Responsibility Week, March 2019.
Check out Learners’ Experience ( What they say about this course!!!)  CLICK HERE

 

 

 

Course certificate

30 Marks will be allocated for Internal Assessment and 70 Marks will be allocated for an external proctored examination

What Will I Learn?

  • Week 1
  • 1:Introduction to Digital Marketing and its Significance
  • 2: Traditional Marketing Vs Digital Marketing
  • 3:Digital Marketing Process
  • Week 2
  • 4:Website Planning and Development: Types of websites
  • 5:Website Planning and Development: Keywords
  • Week 3
  • 6:Understanding Domain and Webhosting
  • 7:Building Website/Blog using CMS WordPress
  • 8:Using WordPress Plug-ins
  • Week 4
  • 9:Introduction to Search Engine Optimization
  • 10:Keyword Planner Tools
  • 11:On Page SEO Techniques-Indexing and Key Word Placement
  • Week 5
  • 12:On Page SEO Techniques- Content Optimization
  • 13:On Page SEO: Yoast SEO Plug-in
  • 14:Off –Page SEO Techniques
  • Week 6
  • 15:Email Marketing- Introduction and Significance
  • 16:Designing e-mail marketing campaigns using Mail Chimp
  • Week 7
  • 17:Building E-mail List and Signup Forms
  • 18:Email Marketing Strategy and Monitoring
  • 19:Email –Automation
  • Week 8
  • 20:Pay Per Click Advertising: Introduction
  • 21:Pay Per Click Advertising: Google Adword
  • 22:Type s of Bidding strategies
  • Week 9
  • 23:Designing and Monitoring search campaigns
  • 24:Designin g and Monitoring Display campaigns
  • Week 10
  • 25:Designing and Monitoring Video campaigns
  • 26:Designin g and Monitoring Universal App Campaigns
  • Week 11
  • 27:Google Analytics: Introduction and Significance
  • 28:Google Analytics Interface and Setup
  • 29:Understanding Goals and Conversions
  • Week 12
  • 30:Monitoring Traffic Behavior and preparing Reports
  • 31:Social Media Marketing: Introduction and Significance
  • 32:Facebook Marketing: Introduction Types of Various Ad Formats
  • Week 13
  • 33:Setting up Facebook Advertising Account
  • 34:Under standing Facebook Audience and its Types
  • 35:Designing Facebook Advertising Campaigns
  • Week 14
  • 36:Working with Facebook Pixel
  • 37:Twitter Marketing: Basics
  • 38:Designing Twitter Advertising Campaigns
  • Week 15
  • 39:Introduction to LinkedIn Marketing
  • 40:Developing digital marketing strategy in Integration form

Topics for this course

7 Lessons45h

Week 1

Introduction to Week 100:00:00
Module:1:Introduction to Digital Marketing and its Significance -Part:100:00:00
Quiz-1-M1 ( July 2021)

Week 2

Week 3

About the instructor

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2 Courses

5 students

Free

Material Includes

  • Access on mobile and laptop
  • Full lifetime Access
  • Downloadable Video source
  • Course certificate

Requirements

  • Basic Knowledge of internet and internet browsing Experimental and Analytical mindset,
  • No Hardcore technical knowledge is required to pursue this course.

Target Audience

  • The target audience of this course is primarily students pursuing MBA and other management-related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.
  • Prerequisites of the course are; Basic Knowledge of the internet and internet browsing Experimental and Analytical mindset, No Hardcore technical knowledge required to pursue this course.

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